Privacy Policy

1. Introduction

AdQuantiv Pte Ltd (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our marketing attribution and analytics platform.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you provide directly to us, including:

• Contact information (name, email address, phone number)
• Company information (company name, job title, industry)
• Account credentials and profile information
• Billing and payment information

2.2 Usage and Analytics Data

We collect information about how you use our platform, including:

• Log data (IP address, browser type, pages visited, time stamps)
• Device information and technical specifications
• Marketing campaign performance data
• Attribution and conversion data

2.3 Third-Party Integration Data

With your consent, we may collect data from third-party platforms you connect to our service, including Google Analytics, AppsFlyer, Adjust, and other marketing platforms.

3. How We Use Your Information

We use the information we collect to:

• Provide and maintain our platform services
• Process transactions and manage your account
• Analyze marketing attribution and campaign performance
• Improve our platform and develop new features
• Communicate with you about our services
• Comply with legal obligations

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, sale, or acquisition
• With Your Consent: When you explicitly authorize us to share your information

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or electronic storage method is 100% secure.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access and receive a copy of your personal information
• Correct or update inaccurate information
• Delete your personal information
• Restrict or object to processing
• Data portability
• Withdraw consent where processing is based on consent

8. International Data Transfers

Your information may be transferred to and processed in countries other than Singapore. We ensure appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform. You can control cookie preferences through your browser settings.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and updating the “Last updated” date.

12. Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact us at:

This Privacy Policy is governed by the laws of Singapore.